Posts from the “7/9 Assignment” Category

Influencing the Influencer: Relix Magazine

brook159

Posted on July 9th, 2012

Relix Magazine is the second most read music magazine in the United States. It covers a lot of live music events and even publishes features titled the Festival Guide that lists all the upcoming music festivals in one place giving brief descriptions and partial artist lineups. This publication is a large influencer in the music industry and more specifically among live music enthusiasts. I could imagine a marketing director for a music festival would be well aware of the strong influence held by Relix Magazine. This is why I am not surprised to have seen official Relix booths at two large music festivals already this summer. These booths were offering discounted subscriptions as well as past issues to promote their magazine to the…

Categories: 7/9 Assignment

Find Your Influencers

crossm16

Posted on July 9th, 2012

Image via Sean MacEntee from http://www.flickr.com/photos/smemon/5446696316/sizes/m/in/photostream/ Influencers are essential key players in all businesses. An influencer can be anyone who knows something about your product, your market, or your brand. However, due to social media, influence is no longer held by one large analyst firm or even a single credible individual, but rather resides in whatever community, Facebook page, or Twitter list that is talking about your marketplace (Paine, 124). In every industry, there are influential figures that write more, say more, and speak in public more. These are the people who others turn to for advice and recommendations (Paine, 125). It is important to understand who and what matters to your target audience. In order to find these influencers you must first search…

Categories: 7/9 Assignment

Tagged: influencers, Influential, viSalus

Measuring business influencers

anjongwo

Posted on July 8th, 2012

In chapter eight of her book Measure What Matters, Katie Delahaye Paine explains that social media has altered the identify of a business influencer. Thirty years ago, only recognized leaders were considered influencers, however, “an influencer can be anyone who knows something about your product, your market, or your business…all that matters is whether they recommend your product or service,” (Paine, p. 123). This shift in power allows companies to engage in conversations with influencers, “a two-way dialog the focuses on what the individual has been blogging about,” (Paine, p. 124). Agion, a biotech company, provides an example of a company that effectively generates conversation with its influencers. Biotech created a new ingredient to eliminate odors in clothing, but lacked the financial resources to…

Categories: 7/9 Assignment