When KD Paine talks about influencers and the power that influencers have for brands and companies in chapter 8 of Measure What Matters, the first thing that came to my mind was product placement on television shows. I remember when I was a teenager; I would watch The OC religiously every week and have to know where the characters clothes were from because I had to dress like my favorite character. There was an episode where a character wore a shirt from American Eagle, and when I went to the store the next day in search of said shirt, the employee told me that they had sold out of all the shirts that day. It just goes to show you that I wasn’t the…