#DearNetflix Communication Crisis
kirchmer
Posted on June 18th, 2012
Last summer, Netflix announced a 60% price increase without any explanation– and I, like thousands of other subscribers, was outraged. Why should I suddenly have to pay double for the same service I’ve been using for years? So, I reacted the same way that thousands of other angry customers did– I took out my frustrations through Twitter. Only a few hours after the announcement, nearly 11,000 comments were posted to Facebook alone. #DearNetflix was trending on Twitter, as customers argued that quality had decreased while prices increased. The worst part of this entire debacle is that CEO Reed Hastings refused to respond to customer feedback for two months! When describing the “social media revolution” in Chapter 5, Katie Delahye Paine makes an excellent point…
Tagged: customer loyalty, social media
