We sell clothing; a simple way to look at who our influences are is to look at the fashion industry. Upon second look, although Anna Wintour essentially decided that neon is in this spring—and a shipment of neon pink pants just arrived this morning— our net of influencers must be cast much, much wider.  In chapter 8 of her book Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships, Katie Delahaye Paine describes an influencer as “…anyone who knows something about your product, your market, or your business. It can be someone with 10,000 followers on Twitter or 500 friends on Facebook. All that matters is whether they recommend your product or service.” (pg. 123) I try incredibly hard…