Posts from the “3/12 Assignment” Category

Eventful, Impactful

mcgrawk2

Posted on March 13th, 2012

Events have long been used by marketers as a means to launch new products, build brand equity and reach new markets – nothing has changed there. What has changed is the way a real-life event can gain new life online, and how untraditional measurement techniques used in conjunction with traditional events can drive smarter event planning and echo out into the social web. One way in particular that events have changed is combining in-person and real-time online interactions- livestreaming of keynotes, live tweeting by the the press, and recaps by news sources and blogs are just a few ways the social web has bent the world of event planning. When we set out to measure a sponsorship or event, as always, we must define our…

Categories: 3/12 Assignment

“Sponsored by, (Insert Brand Here)!”

kelsey.abbgy

Posted on March 12th, 2012

Your brand wants to create more of a identity and image for themselves but they’re not sure what the best way is to get their name out there that will create a large impact. According to Katie Payne in her book Measure What Matters, one of the most efficient ways to go about this is to include your company/brand name in event and sponsorship branding. For certain companies this would be the best way to go about branding because they are a probably a company where this would make the most sense. For example, Harley-Davidson holds large events in which riders, vendors, and dealership owners and employees come together to celebrate the legacy of Harley. Bikes, parts, apparel, etc. are put on display and…

Categories: 3/12 Assignment

It’s Party Time

icemanam

Posted on March 12th, 2012

To go or on to go that is the question. Events, sponsorships and speaking engagements can be both bad and good for a company , it is simlar to flipping a coin, each side represents a different side of your company one means you win, the other…well.. you see where this is headed. Katie Paine says it best when she says, “ The one reason not to participate in an event or sponsorship is “because we always have.” ” This could not be more true, some events have become stale and may say more about how out of touch your company is than drumming up new business. That’s not say they don’t have a place, you just need to think it through and make sure…

Categories: 3/12 Assignment

How Do Your Events Measure Up?

lauren.harris05

Posted on March 12th, 2012

Image via ShashiBellamkonda Chapter seven of Measure What Matters by Katie Paine discusses ways to measure the impact of events, sponsorships and speaking engagements. It is necessary to always use data to support your event decisions as Katie points out in the book.You should never make decisions based on hunches, therefore having information regarding the number of attendees, total views, total leads, site visits, total contacts and costs are key. Chapter seven of Measure What Matters by Katie Paine discusses ways to measure the impact of events, sponsorships and speaking engagements. It is necessary to always use data to support your event decisions as Katie points out in the book. You should never make decisions based on hunches, therefore having information regarding the number…

Categories: 3/12 Assignment

Tagged: business measurements, marketing, marketing goals, Marketing objective, Monitoring, social media, Social Media Measurement, Social Media Monitoring, Social Media Today, social media tools

Events & Sponsorships- Are They Worth It?

RachelePetty

Posted on March 12th, 2012

Events such as sponsorships, trade shows, and public speaking opportunities provide your company with publicity and usually some sort of direct contact with a portion of your target audience. You may be looking to present a new product, establish affinity, or reach out to a new customer market; regardless, your decision to participate is broken into two steps: 1. Evaluate the value of your participation before deciding to partake. 2. Measure the outcomes resulting in your participation. When choosing events to participate in, or in deciding to accept an invitation to speak, Katie Paine consults a spreadsheet to compare total attendees, views, leads, contacts, site visits, and costs to help her determine the value of her participation. Too, there are now social media aspects that…

Categories: 3/12 Assignment

Events are fun, but is it the right choice for your business?

runionsk

Posted on March 12th, 2012

There should be method behind participating in events and sponsorships. They are usually participated in for the goal of launching new products, compelling like-mindedness between the brand and customers, and/or reaching new markets and customers. Calculating the estimated cost per lead, number of leads per attendee, and cost per contact will give you the data to see if it is truly worth pursuing. As with most advertising and marketing plans, success must be defined before you know if you have reached it. Where you are measuring from or what you are measuring against also need to be decided beforehand. With events, the most significant comparisons are between you and other sponsors at the event, or between different events all together. A good way to…

Categories: 3/12 Assignment

Tagged: marketing, marketing goals, sponsorship

Show Me Your Product and I’ll Show You My Money

Katelinddd

Posted on March 12th, 2012

Events and sponsorships are a very good way of getting your brand name and product to the public. It allows the potential consumer to see the product and how it is used. Depending on how you display and present your product it can be memorable experience in the minds of those visiting your booth. It can also be a good place to introduce a new product. You may reach customers who you normally would not. Seven steps to measure sponsorships and event are… Define your objectives (sell products, launch new products, drive affinity between customers and the brand, and reach new markets and customers) Determine your measurable criteria of success Decide upon your benchmarks Select a measurement tool Define your specific metrics Choose a…

Categories: 3/12 Assignment

Bust Out the Events

smit1325

Posted on March 12th, 2012

Throughout this chapter the one thing that really stood out to me was the effect of a brand to use events to their advantage. The IRL or “in real life” makes a huge impact for customers to notice and realize about products. Today’s world can make it easy for people to get detached from a company’s service or product. The new technology keeps them sheltered from getting out and interacting with things. It is hard for advertisers to make an impression when customers only judge them by a simple internet ad. This is why events are crucial for brands that can use it to their advantage. They bring in a new market and can create a presence for people to notice. Sometimes direct contact…

Categories: 3/12 Assignment, Uncategorized

The Impact of Events and Sponsorships!

Brandi

Posted on March 12th, 2012

In the book Measure What Matters, I found two significant points that I will elaborate on. The first point I thought was valuable was when the author explained the reasoning in events and sponsorships. This point stood out to me most because I always wondered why companies participated in such oportunites. Events and sponsor ships give companies the advantage in launching off new products, ideas, and to give people a one-on-one with your brand. Events give a company the opportunity to test any product and meet with the behind the scenes people too. A sponsorship is a way to acknowledge some common senses with the brand and the customer. For example, if a company sponsors an item, disease or disorder a customer is passionate…

Categories: 3/12 Assignment

The asset of events, it’s more than hosting an extravagant party

J.J.

Posted on March 12th, 2012

The economy has put more and more businesses and corporations on a strict budget. The first thing to go? It is usually anything affiliated with parties, events or sponsorships. Like many aspects in business, it’s vital to prove and measure what really matters and how it can not only help the business grow and flourish, but also keep costs down. Events and sponsorships are still necessary for businesses to increase revenue and brand awareness, especially if the company is launching a new product, attempting to strengthen the bond between consumers and the brand, or trying to reach new markets. Measuring the significance and proving that setting up booths at conferences or participating in events can be a tough feat. Keep in mind you’ll need…

Categories: 3/12 Assignment