Chapter six of Katie Paine’s Measure What Matters, she discusses the importance of monitoring the marketplace and the customers that are involved with your company. Company’s and their customers work side-by-side to build that certain marketplace that is a fitting atmosphere for both. Monitoring this marketplace and your customers in it is crucial when it comes to building customer relationships and thinning the competitive herd. You want to know what information will be the most beneficial to your brand. Utilizing media alerts to monitor online activity, especially with social networks, will help to get rid of the irrelevant content that is not applicable to your brand. Maybe social networks are where you view the most consumer-company interaction and receive the best customer feedback. Setting up…

Who do you think you are? What is your brand to people? What do people think of your brand? These are important questions all relating to your brand and its success. How people perceive and feel about your brand is key in successfully marketing and selling your product for high ROI. Unfortunately there about 600 blogging sites and around 36,500 tweets published every minute according to “Measure What Matters.” No worries though! We are unable to gather all of the data out there and effectively sift through it all, therefore obtaining the most important info for data is what is useful. To assist with searching for your best data, use Google AdWords to discover what people type in to find your company or brand.…

In Katie Delahaye Paine’s Measure What Matters, she discusses a number resources and methods that we as marketers can use in measuring social media and its impact on on our marketing efforts. She introduces ideas on everything from what to measure to how to measure and more. In Chapter 6, How to Use Numbers to Get Closer to Your Customers, Paine explains how we can monitor in ways that allow us to derive meaningful data. The key to start, she writes, is determining where to find our customers and how to find out what matters to them. This allows us to to ensure that the data we are getting is actually relevant. While Paine makes many strong points throughout this chapter, perhaps the most…

Chapter 6 in Measure What Matters is enclosed with much significant information and tips. It is vital to listen to your customers. Their feedback, opinion & suggestions mean so much! Lstening to your customers conversation is simple. With this information you can determine how your market react to your actions & then build better strategies for your business. there are specific ways in listening to your customers. Listening to your marketplace is more so about getting what matters to your business. Doing this is not as hard as it may sound. You can use Google Adwords or www.wordtracker.com Next you need refine your search. It is common when search for something particular your results are filled with everything, but what you’re looking for. Suggestion:…

This chapter is about the importance of social media’s ability to get direct feedback from the consumer. This is extremely beneficial because as a brand, we get the honest opinion of someone who isn’t afraid to post their thoughts when they believe only their followers are reading. Instead of using surveys, this provides real time opinions and thoughts on our products. It is important to keep track of the feedbac k because you can perceive this data to see how the market reacts in the long-term. Another point Katie Pane makes is to select the data you listen to. People will be tweeting and writing about your product—social media is a 24/7 business. However, you must be selective in what you choose to study…

    An analysis of Kate Paine’s “How to Use Numbers to Get Closer to Your Customers” The ability to recognize what customers and the public say about a business organization or their perceptions they hold is a critical strategy in understanding some issues or strengths affecting the business. It is actually a good means of understanding customers as well as the stakeholders to a business- a crucial part of management. In her book ‘Measure What Matters’, Katie Paine attempts to provide the reader with some skills on how business leaders could improve their ability to understand their customers, the public and shareholders and use this information to improve the position of the business in the market and industry. This paper attempts to analyze…

There may be a tendency for untrained marketers just getting their feet wet in Social Media to approach it in a very backwards way. The mentality I’ve seen with a lot of (albeit poorly run, in terms of Social) companies seems to put distance between the conversation the costumers and industry are having and what the brand is talking about. “Talking about” emphasized here not only because their failure to understand the conversation their consumer is having leaves them on the outside, but also because they’re using New Media tools to execute Old Media goals – Twitter as a PR tool, or worse. In Chapter 6, Payne gets at a very important idea – at least as far as my appreciation for respectable Social…