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Bottled water, as of the past decade, became a necessity for many people and was seen as “healthier” in the minds of the consumer; however, in the past, bottled water was seen as a luxury.  At the head of this luxurious bottled throne, Perrier reigned supreme.  Perrier water was seen as a luxurious bottle for the wealthy to enjoy, known for its superior taste and “safe” alternative to everyday tap water; however, in 1990, a major crisis occurred that hindered the brand of Perrier themselves.  A science lab in North Carolina found Benzene, a carcinogen, in several Perrier products.  Perrier’s corporate leaders announced that this was an isolated incident and would not affect the overall company or products to the consumers; however, this was followed up by a curious action of recalling over 160 million bottles of water across the country.

The trust and reliability factor of Perrier has been hindered and resulted in the eventual sale of the company to Nestle.  Perrier has yet to recover from their fault and is no longer regarded as the “safe, healthier, and luxurious” brand that it used to hail from in the bottled water community.