Social media has given us the ability to instantly capture what our customers are thinking about our products and our business. The key is to be able to keep track of what everyone is saying, and quantify it so that we can use it as leverage to ultimately increase sales. The following is Katie Delahaye Paine’s outline for “How to Use Numbers to Get Closer to Your Customers” from chapter six of her book, Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships. Listening, Learning, and Responding to the Market Place It is very easy to get overwhelmed by the amount of data that is out there. Hundreds of thousands of post are posted each day, and sifting though…